CEO
KETRA RICHMOND
WHY I CREATED
"Keys to a Richer Life"
I've partnered with renowned companies 'J. Ellis', 'Edge2Learn', & 'Gracehill' in an effort to offer students the most quality on demand learning experience. I created 'Keys To A Richer Life' to help develop top tier sales agents and knowledgeable industry professionals via 'The Apt University'.
Our “serving over selling” mentality is what helps our clients reach their occupancy goals and get ahead of their market in half the time!
As a motivated coaching professional I've had the opportunity to inspire, educate, and share over 20 years of multifamily business intelligence to 3,000+ industry professionals across 10 states. My time representing multinational technology and marketing corporations RealPage and Apartments.com, increased my knowledge and understanding of technology-based demands. However, social intelligence and has played the biggest role in my success.
At Keys To A Richer Life, our focus is to cultivate relationships through empathy. My goal isn't training teams on how to "always be selling". We show them how to "always be listening". Every candidate is trained to understand the core "keys" to develop an honest rapport and showcase the value of your community.
Achievements & Associations
Ketra continues to further her education, certifications and associations to better serve others and pass on her knowledge in a comprehensive and effective way.
Ketra is a licensed Texas Realtor, Certified Apartment Leasing Professional, National Apartment Association and Texas Apartment Association Affiliate.
Click Images Below To Learn More About Our Services
Destiny H. LUXE
Coaching Client
“I was a professional ballerina in New York City looking to change my financial situation for the better. When I moved to Dallas, I was in search of a profession where I could progress in my career while having FUN in the process. Ketra taught me everything I needed to know to become a sales expert in the Apartment industry. Many people told me that it would be hard to get a job as a new sales agent. But with Ketra’s training, I obtained the skillset to outshine qualified seasoned agents and was hired during the 2020 Covid-19 Pandemic!”
KyRee S.
Former Colleague, Apartments.com
“Ketra is an extremely professional, innovative and hard working individual. She thinks outside of the box and is a dynamic team leader. I enjoyed working with her! I recommend any opportunity to work with and learn from such a great person.”
Tony Y.
Vice President,
RealPage
"Ketra is very professional, organized, and quick to figure out what the client really needs to enhance their business and increase revenue. Ketra’s willingness to grow and expand her knowledge sets her way above any of her counterparts.
She spends hours preparing valuable content for her clients by researching market trends, conferring with tenured sales experts, and she doesn't hesitate to engage team members for candid feedback before eagerly presenting the finished product."
